Verified Shop Review Platform

1. Google research 2. Maximum value based on internal A/B testing with active Trusted Shops merchants

Become a part of a community of 25,000+ online shops using Trusted Shops solutions

Shop reviews that convert

Earn trust at first glance

Genuine shop reviews and the Trustbadge show buyers your shop can be trusted, before they've looked at a single product. That trust is what turns a visit into a purchase: fewer carts abandoned, more orders completed, a shop that looks credible from the first click.

Build trust across markets NEW

Display your reviews in all your shops

Review Syndication is our latest feature, helping you bring your existing customer trust into new markets with AI-powered translations.

If you have multiple shops across different domains, you can share your reviews across all of them. Each review is automatically translated and shared in your widgets, so you grow your trust everywhere without any extra effort.

Collect reviews from verified buyers only

Open systems let anyone leave a review without asking for proof they ever made a purchase. Trusted Shops uses a closed-loop review system: only the customers who actually bought from your store can leave reviews.

This is what gets you feedback from real buyers only, the kind of rating buyers and AI can actually trust.

Trusted by people and AI

Grow your visibility with verified reviews

Verified shop reviews are exactly what search engines and AI systems are looking for. Use them in Google search results as rich snippets, or in Google Ads as seller ratings. Reviews on your store page help your SEO and give AI systems a clear signal to recommend your shop.

Control panel illustration with graphs and star rating

Collect valuable feedback

Gain valuable feedback from your reviews

Your reviews give you valuable feedback on how your buyers see your service. Check what you can change to improve your customer satisfaction and reduce return rates. #trstd Insights adds a deeper layer, using AI to turn thousands of reviews into a clear next steps.

"We're already testing and seeing in real time that reviews are a factor that makes us appear as suggestions within conversations on different AI platforms."

Angel Travieso · CEO of Cajadecarton.es · +5% conversion

Curious what verified e-commerce reviews could do for your shop?

Book a demo

Easy to manage, easy to succeed

Everything you need to turn shop reviews into trust in one place.

Collect

Collecting reviews made easy

Send out a short questionnaire automatically after every purchase and gather more reviews and the feedback that matters most. Customise questionnaires, optimise send times, and boost response rates with automated reminders. Fewer steps between the purchase and the review means more customer reviews.

Showcase

Trust from search to purchase

Trustbadge AI+ carries machine-readable trust signals and #trstd Login, so both buyers and AI systems can verify your shop at a glance. Show your star rating and reviews everywhere buyers look: Google Search, your store website, social media, and your Trusted Shops business profile.

Manage

From invite to reply, all in one place

Set up your invites, then fine-tune the timing and rules until they're working exactly how you want. Every review that comes in gets a reply, and anything suspicious gets flagged, all without leaving the Control Centre. Smart Review Assistant can draft responses for you, with AI.

Analyse

Turn feedback into decisions

Track your review score and read every review as it comes in, right from the Control Centre. Add #trstd Insights and turn thousands of reviews into a clear answer to why your rating looks the way it does, and get a clear view of the gaps you need to close to make customers happier.

Ready to set up on the platform you already use

Activate the Trustbadge® in your shop and start collecting reviews in a matter of minutes.

Businesses like yours are already seeing the difference

Discover the impact of Trusted Shops solutions on businesses from all sectors.

“As a brand, I can of course say a lot: our products are the best. But when actual customers say it and share it with others, it has a completely different impact.”

Tobias Spitzner

Manager Digital Marketing, E-Commerce & CRM, Dacia

'“The high level of awareness of Trusted Shops solutions among users in Europe facilitates business development in other markets.”

Aurora Gil

Marketing & E-commerce Manager, Alhamas

Feuerwear_Mitarbeiter_Fotos_Robert-1-(4)_quad 1

'Trusted Shops is significantly more convenient than anything we had built ourselves before. The verified reviews give our customers confidence — especially at a time when there is more and more fake content.'

Robert Klüsener

CEO of Feuerwear

Frequently asked questions

Want to know more about Trusted Shops reviews?

What is the Trusted Shops review system?

Reviews are one of three core Trusted Shops solutions, alongside the Trustbadge and Buyer Protection. Service reviews show real buyers' experience with your shop: delivery, support, how it felt to order from you. Together, these solutions build customer trust and turn it into more sales.

How does Trusted Shops verify that reviews are genuine?

Trusted Shops uses a closed feedback system: every review is tied to a verified purchase made by a real buyer. Only one review is allowed per purchase, reviews must be submitted within 6 months of the order, and every review has to be left voluntarily, in line with Community of Trust rules.

How do I start collecting reviews with Trusted Shops?

Join the Community of Trust and integrate the Trustbadge into your shop. Once it's live, review invitations go out automatically after every purchase, and your reviews start building from there, verified, real, and ready to display wherever buyers and AI are looking.

Can I bring my existing reviews over from another platform?

Yes. You don't have to start from scratch – shop reviews collected through a certified Google partner can be imported, provided they're genuine, tied to real transactions, and submitted unchanged. Imported reviews will show up on your profile and count toward your total, though they won't factor into your average rating since Trusted Shops hasn't independently verified them.

How should I handle negative reviews?

A review or two with a lower rating works in your favour: they prove the authenticity of your reviews. Instead of trying to hide negative reviews, answer them directly to show you care about the feedback. You can always report a review if it raises your concerns. But remember, low rating alone is not a valid reason to remove a review.

Will my Trusted Shops reviews appear in Google?

Yes. Trusted Shops reviews can appear as rich snippets in Google search results and as seller ratings in Google Ads, so your rating is visible to buyers before they even reach your shop, wherever they're searching.

What's the difference between service reviews and product reviews?

Shop or service reviews cover the whole shopping experience: delivery, support, how it felt to order from your shop. Product reviews focus specifically on the product itself, its quality, fit, and the enjoyment the buyer got from it. Together, they create a complete trust infrastructure, showing potential buyers exactly what to expect from your shop and your products.

What should I look for in an e-commerce review platform?

Look for a closed system that only accepts reviews from real, verified purchases, since that's what makes a review worth trusting in the first place. Trusted Shops gives you exactly that, along with Google integration, easy setup with your existing shop system, full GDPR compliance, and structured data that AI systems can read directly.[

What makes a review management tool actually effective?

The most effective tools cover the whole review lifecycle: collecting reviews without manual effort, replying to them quickly, and turning them into insight you can actually act on. Trusted Shops does all three in one place: invitations go out automatically after every purchase, replies take just a few clicks from the Control Centre, and your reviews are visible everywhere buyers and AI are looking, including Google.

Get in touch and start earning your customers' trust

Tell us about your shop and we'll show you how Trusted Shops can improve your trust and visibility for people and AI.

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Build trust with verified shop reviews