Customer reviews are the most decisive factor when customers shop online1. However, if customers suspect a shop of review manipulation, trust quickly turns into mistrust. That’s why only real customers can submit reviews at Trusted Shops. Use this conversion driver throughout the customer journey.
Get 17% more clicks by showing the stars in your AdWords ads2. Improve your SEO/SEA ranking by converting your reviews into eye-catching star-ratings with our ‘Google integration’ and turn visitors into loyal customers with social proof.
1 “Customer reviews are the most important factor helping customers to make a purchase decision” – Survey by Bitkom Research 2017
2 Google 2015, adwords.blogspot.de/2015/03/product-ratings-on-google-shopping-now.html
You’ve done it: potential customers are browsing your shop! Use product reviews as virtual advisors – they are read by almost 3/4 of online shoppers1. The question of whether a product meets their expectations should no longer make visitors leave your shop. Reduce your bounce and return rate with unique user-generated content that enrich your product descriptions with independent feedback from existing customers. Stars are also effective in Google product ads, which get 5% more clicks on average.2
1 “Three-quarters of online shoppers read product reviews”, bitkom 2015
2 Google 2015, adwords.blogspot.de/2011/04/5-simple-ways-to-improve-your-adwords.html
Activate the Trusted Shops Trustbadge® in your shop software for your customers to receive review requests. We offer many tools to help you collect authentic reviews in an effective and constant way.
Start with our ‘Review Collector’ to ask customers to review orders that have already been completed. Do you want to take existing reviews with you to Trusted Shops? Just import your existing reviews. Of course, they will be marked for differentiation.
The Trustbadge® shows your ratings and comments in your shop. Customers who want to find out more can click on the Trustbadge to be redirected to your Trusted Shops review profile. You can also show it on your Facebook page. Use our Shop and Product Review Sticker to display Google optimised reviews on your shop and in your design. Thanks to our APIs, you can give free rein to your creativity when displaying reviews. With the Google integration, you lay the groundwork for using your star-ratings for SEO purposes and also for your SEA campaigns.
Integrate reviews into your quality process: We support you with a clear back-end and efficient analysis tools, so that you always have an open ear for your customers. Identify shortcomings in your service or even in your product range thanks to the feedback provided by your customers.
Take an active approach to feedback and react in a solution-oriented way! This enables you to centralise customer reviews rather than finding them spread over the internet. Keep your reputation under control!
Wouter Wensing, Team Lead Conversion & Webanalytics at ISM eCompany speaking about the impressive results for Lucardi.
Optimise your SEO and AdWords investments. With the Trusted Shops customer reviews and Google integration, you display your stars in Google AdWords, Google Shopping and organic search results (via rich snippets). Trusted Shops is one of the few worldwide official Google partners.
