Stay Ahead of the Competition: Introducing Competitor Insights in the Control Centre

In e-commerce, knowledge is power — and knowing how your shop compares to others in your market can make all the difference.

With the new Competitor Insights feature in the Trusted Shops Control Centre, you can now benchmark your shop against thousands of other businesses.

Why Competitor Insights matter

Every successful business needs to know what the competition is doing — not to copy, but to learn, adapt, and grow.

Until now, it hasn’t been easy to see how your Trusted Shops performance compares to others in your industry. Competitor Insights changes that.

You can now:

Benchmark your performance against nearly 500,000 competitors
Compare key metrics like your Trustmark status, number of reviews, review distribution, and grade development over time
Understand your market position and find out where you can improve

With this transparency, you can make smarter strategic decisions and strengthen your competitive edge.

How it works

In the Control Centre, you’ll find Competitor Insights as part of the Analytics section.

Here you can:

Select your competitors — from both paying customers and open profiles
View comparisons across essential metrics
Track changes over time to monitor your development

This data helps you see at a glance where you’re doing well and where there’s room for improvement.

Why this feature is a game-changer

By offering meaningful benchmarks and insights, we help you understand not just your performance, but also your position within the market.

And this is only the beginning — Competitor Insights lays the groundwork for future developments, such as:

New industry clusters for more accurate benchmarking
Smarter similarity features, helping you compare yourself to the most relevant competitors
Enhanced PLUS packages with even deeper analytics

All of this contributes to one goal: helping your business grow through data you can trust.