Smart Product Reviews: Better Product Reviews – Automatically

Product reviews are one of the most important trust factors in e-commerce. Most reviewers simply leave a star rating, and fewer of them will leave a rich review that can help move the needle for your business. We want to change that with the new Smart Product Reviews.  

What is Smart Product Reviews?  

Smart Product Reviews is a new feature that fundamentally improves the review process for shoppers. Instead of a blank text field, they now see a short, AI-powered questionnaire – tailored to the specific product they have purchased.

Our AI model automatically generates three product-specific questions: For example, a running shoe is about cushioning and fit, while a smartphone is about battery life and display quality. Shoppers first choose a value on a scale ("too wide", "fits right", "too tight"), then choose matching keywords.

Then, shoppers receive a finished AI-assisted review text. They can send the text directly or edit it manually beforehand. The AI does not invent anything: The review text is based exclusively on your customers’ responses.

What's changing for your shop

Smart Product Reviews is automatically active for all stores that use product reviews – you don't have to touch any code, configure anything, unlock anything.

What changes are the ratings:

More substance: Guided, product-specific questions ensure that shoppers give concrete feedback – instead of skipping a blank text field or just leaving a short sentence. In our tests, the average review length tripled and the number of 4- and 5-star reviews with review text doubled.

More actionable feedback: Structured feedback makes it easier to identify patterns – strengths, weaknesses, common questions. This helps you to further develop your assortment and improve product texts.

More trust among future buyers: Detailed, authentic reviews help shoppers make a purchase decision – and can also reduce returns.

Better visibility with AI and search engines: AI tools such as ChatGPT or Google Gemini prefer user-generated content that is concrete and meaningful. Longer, more specific reviews increase the likelihood that your store will be quoted and recommended by AI agents.

What will change for consumers

It will be easier for shoppers to leave a review. Instead of sitting in front of an empty field, they are guided step by step through the questionnaire. The result is a finished text that they can edit and send in seconds.

Frequently Asked Questions

Do I need to set up anything for Smart Product Reviews? No. Smart Product Reviews is automatically active for everyone who uses product reviews with Trusted Shops.

Does Smart Product Reviews work for all products offered? Yes. The AI automatically recognizes the product type and asks appropriate questions – for each product individually.

Are Smart Product Reviews Really Authentic? Yes. The AI only summarizes what your customers have stated themselves. Reviews that use an AI design are transparently labeled as such.