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Introducing the Smart Data Protector for our Consent Manager
At Trusted Shops, we are committed to continuously improving our services to help you achieve a higher level of compliance, streamline your processes and enhance your user experience. We are pleased to announce the release of an important update to our Consent Manager: The introduction of the Smart Data Protector feature.
With this feature, website managers can ensure compliance with data protection regulations and visibly demonstrate this compliance. It also offers website visitors an optimised user experience by making it easier for them to consent to individual services.
Simplify consent management
Often, each service in the Consent Manager needs to be configured individually, which can lead to errors in managing consents and potentially expose you to compliance risks.
Therefore, the core function of the Smart Data Protector feature is to ensure general consent management, i.e. the correct functionality of a consent: If the data subject has not given consent for a service, data processing for that service will be blocked. On the one hand, this promotes compliance with data protection law and, on the other hand, by making the blocking directly visible, it offers the possibility of granting consent more quickly afterwards (i.e. with fewer clicks or without searching the CM settings).
The Smart Data Protector makes this possible by automatically scanning the integrated services of the website and identifying those for which consent is required.
Currently, the Smart Data Protector covers over 100 of the most common services. You can find an overview of the technologies currently covered in our Help Centre.
Why the Smart Data Protector?
The introduction of the Smart Data Protector is based on several important reasons:
- Secured functionality: Many of you have difficulty setting up your Consent Manager in a functionally correct way. The Smart Data Protector ensures that the Consent Manager functions as intended by activating only those services requiring consent for which consent has been provided in the Consent Manager.
- Reduced liability: Although you are ultimately responsible for setting up your Consent Manager, we know that problems can occur. Smart Data Protector reduces the likelihood of compliance errors, thereby reducing your potential liability risk.
- Adding value: This feature significantly increases the value of your Consent Manager by automating a complex process. You can focus on your core business while ensuring your consent management is compliant.
The advantages of the Smart Data Protector
There are many benefits to you from implementing Smart Data Protector:
- Increased legal compliance: you can be confident that your consent management complies with legal requirements for many popular services, reducing the risk of fines and reputational damage.
- Improved user experience: With fewer unauthorised services running without consent, your website visitors can enjoy an improved online experience knowing that their data is protected. In addition, visitors can easily give consent at a later time by clicking on the disabled service.
The introduction of the Smart Data Protector is an important step towards improving compliance, usability and efficiency for our Trusted Shops customers. By simplifying the setup of your Consent Manager and automating the process of blocking third-party services until consent is granted, we want to enable you to achieve your compliance goals effortlessly. We look forward to continuing to help your business improve compliance and provide a better experience for your website visitors. Stay tuned for more updates and enhancements from Trusted Shops!
You can find more information about Trusted Shops Legal products here.
