A fresh start: How the new Onboarding Journey helps your Online Shop succeed

If you’ve been part of Trusted Shops for a while, you probably remember the first steps of your membership: adding the Trustbadge®, activating review invites, exploring the Control Center. While experienced members are often well-versed in these essentials, we’ve noticed that many new online shops need a bit more guidance to unlock the full potential of their Trusted Shops membership from day one.

That’s why we’re excited to introduce our new onboarding journey for all new members.

Why this change matters

In the world of SaaS, a strong onboarding experience is key to long-term success—and Trusted Shops is no different. We’ve found that a number of new members, especially in our tech-touch segment, don’t complete their setup. Without key steps like Trustbadge integration or review invite activation, it’s hard for those members to see value early on.

To help, we’re launching a new self-service onboarding experience that’s simple, structured, and member-focused—no technical know-how required.

What’s new?

The updated onboarding journey is now available for all new (paid) memberships across all markets. It offers clear step-by-step support to guide members through:

Trustbadge® integration
Setting up review invites
Navigating the Control Center with confidence

The goal? Get new members up and running—without needing to wait for personal support.

It’s not just for new members

You might be thinking, “This doesn’t apply to me, i’ve already completed my setup.” And that’s true. But this new journey is part of a larger improvement to the Trusted Shops experience that benefits all members. That includes better onboarding content, smarter product guidance, and easier access to support—whether you're a new member or a long-standing partner.

If you ever upgrade, expand your team, or revisit your setup, you’ll benefit from the same thoughtful onboarding experience designed to make every step clear and actionable.

Whether you’re just getting started or have been with us for years, our new onboarding journey reflects one of our key values—helping every member succeed. It's about simpler setup, faster results, and a clearer path to more reviews and trust for your shop.