More Control, Better Results: New Flexibility Options for Your Review Invites

Inviting your customers to leave reviews is one of the most effective ways to build trust and improve your online reputation.
Now, with the latest update to the Invite Settings in the Trusted Shops Control Centre, you have even more flexibility to manage how and when those invitations are sent.

Custom Sending Delay

Every business is different - and so are your customers’ buying journeys.

With the new Custom Sending Delay, you can now decide exactly how many days after a purchase your review invites are sent.
Whether you sell fast-moving products or services that take time to experience, you can tailor the timing to fit your business model.

💡 Example:

• For a flower shop, sending the invite 2 days after delivery might make sense.

• For a furniture store, 10–14 days could be better, giving customers time to assemble and use the product first.

This flexibility helps you collect more meaningful reviews and improve response rates.

Independent Invite Reminders

Until now, review reminders applied across both Service Reviews and Product Reviews.
With this update, you can now enable or disable reminders separately - giving you more control over the customer experience.

Why this matters:
You might want to remind customers to share a service review (for example, about shipping or support), but skip reminders for product reviews to avoid overcommunication.
Now, you can do exactly that - and create a smoother, more personalised review journey.

Where to Find the New Options

You can manage both features directly in your Control Centre under:
Settings → Invite → Invite Settings

Why These Updates Matter for Your Business

These improvements are all about giving you greater flexibility, more control, and a better customer experience.

• Personalise your timing to increase response rates

• Avoid over-messaging customers and reduce opt-outs

• Gather more authentic, useful feedback that supports your brand

The result: better insights, happier customers, and stronger trust.

Try It Out

Log in to your Control Centre today and explore the new Invite Settings options.
Test different timings and reminder combinations to see what works best for your audience - and keep improving your review strategy step by step.