New on Business Profiles: Review Summary with AI

We’re excited to roll out a new feature that will make a real difference for your online business: Review Summary with AI. This AI-powered tool automatically generates a concise summary of your most relevant customer reviews – directly on your Trusted Shops profile.

Why it matters for your online business

As a business owner, you know how critical customer reviews are in the decision-making process. But most users don’t read them all - they skim, search, or leave. With Review Summary, your potential customers immediately get the key takeaways from your reviews without the effort.

That means:

• Increased trust and faster conversions
• Higher visibility in search engines and AI platforms like ChatGPT
• Actionable insights into what’s working well – and what can be improved
• More engagement with your Trusted Shops profile

What does the feature do?

The AI analyzes up to 100 customer reviews with comments and creates a summarized view based on recurring themes like delivery, support, product quality or returns. Users can also view sample reviews via filters, which adds an extra layer of clarity and control.

This feature is available for businesses with at least 20 qualified reviews. We use a proven relevance algorithm to select a representative mix of reviews that fairly reflect your overall performance. The summaries are updated regularly to keep them fresh and reliable.

Why now?

Consumers are increasingly relying on structured content when interacting with AI tools, chatbots, or voice assistants. With Review Summary, your business becomes easily accessible in those environments - and gets positioned for the way product research is evolving.

Review Summary with AI turns your reviews into a strategic asset: it builds trust, drives decisions, and keeps your business competitive in an AI-driven digital landscape.