Building Trust

Experience the consumer journey with Trusted Shops

Why is trust important?

As a Trusted Shops member, you will receive many benefits from the trust that you display with the trustmark, the money-back guarantee, as well as shop and product reviews. Building trust is necessary to make customers feel safe. Once this is established, they can complete a purchase in your online shop.

It is important that they have a smooth experience when reading your reviews, but also when writing their own reviews. In order to understand what the Trusted Shops experience looks like to consumers, the customer journey is presented here, step by step.

1

Entering your shop

Consumers immediately see the Trustbadge displayed in the lower-right hand corner your shop, which informs them of the guarantee. On mobile, the Trustbadge can be displayed in a variety of ways.

On the desktop, the Trustbadge remains visible while scrolling down the page. However, on mobile, it becomes transparent when scrolling down and reappears when scrolling up.

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2

Further information

As soon as the consumer clicks on the Trustbadge, a small window with more information appears. Here, the consumer can read about the Trustbadge, the money-back guarantee, and your shop reviews.

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3

See product reviews

As the shopper browses your product pages, they can see the star-ratings that your products have received from previous customers. This will reinforce the trustworthiness of your shop.

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4

Option for the guarantee

Once the purchase is completed, the “Trustcard” is displayed. This is where the money-back guarantee is offered to the customer. With the guarantee, purchases up to £2,500 are protected free of charge. Permission is also requested to send them a review request.

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5

Confirmation of the guarantee

The confirmation of the Trusted Shops guarantee is sent to the customer via e-mail.

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After the purchase:
Collect reviews automatically!

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1

Review invitation

Once the product has been delivered, the customer receives an invitation to leave a review. This mail can be customised to match the style of your online shop.

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2

Shop review form

After receiving the invitation, the customer ends up on the review page where they can write a review for your online shop.

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3

Product review form

Once the shop review has been written, the product can also be reviewed.

It is possible to send the product review request on a different day.

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4

Review
thank-you page

On the "Review thank-you page", you can also add a discount code that can be used for their next purchase. The consumer has the option to add their name and city to the review.

 

Fast and easy integration: That’s how Trusted Shops works for your shop.

You can integrate the Trusted Shops trustmark with the 30-day money-back guarantee into many e-commerce platforms with just a few clicks. Our Trustbadge® makes it possible!

This is how it's done!