You may have heard of the expression “micro-targeting” lately. It has been a buzzword for good and bad reasons, but in terms of online marketing, it can be quite useful for reaching different target audiences. In today’s article, we’ll look at some things to consider if you’re going to use this online marketing strategy.
The days of traditional advertising on TV, billboards, and newspapers are long gone. Nowadays, brands prefer to invest their marketing budget on digital advertising. Why? The answer is simply because that’s where the customers are. Today, we'll look at live-streaming as a new medium to get more exposure for your business.
E-commerce has no doubt had an impact on the high street. However, small businesses and local shops can benefit from digital tools as well. Today, we’ll have a look at some digital strategies to increase foot traffic and sales for local businesses.
Having a social media presence nowadays is essential and should be a part of every marketing strategy. It is not always easy to find a way to stand out of the crowd. This is where your content comes into the picture - it should be creative and interesting to your followers. Today, we'll look at what to keep in mind when creating a social media campaign. We'll also be showing you 15 different content ideas to help you develop your social media presence.
Want to reach your customers and inspire them to shop, all without spending a lot of money? Then Instagram could be just the thing for you! Read this article and find out how you can start marketing with Instagram to increase your sales.
Instagram removes likes, users check their e-mails when they’re bored, why ad blockers are being used, and what’s important to customers on social media. These are the exciting insights in our first issue of E-commerce Compact, our bi-weekly article looking at some of the most interesting news, trends, and research results in the world of e-commerce.
A simplified customer experience and an optimised user experience, especially on mobile phones! That is what Facebook promises us with its "Collection Ads" feature. Discover this promising feature for your marketing strategy, which Facebook offers at a very attractive price!
Despite how much e-commerce has changed our lives for the better, there is still something special about going to a physical store, touching the items, and buying them right then and there. If you own a physical shop (nowadays, they are called "brick-and-mortar shops"), you should still take advantage of the digital tools that can benefit your business. In today’s blog, we’ll have a look at how advertising on Waze can help boost sales for your business by increasing foot traffic to your physical shop.
Affiliate marketing is a concept that is sometimes a little vague and causes some confusion. However, if you are looking to acquire new customers, gain more traffic, develop your sales or generate leads, it is definitely worth taking a closer look. How does affiliate marketing work? How do you get started? And what are the best methods to use? Keep reading to find out!
As a merchant, you may be looking for simple and effective tools to make your life easier. Browser extensions are a great way to do this, and you may even be using them regularly already. In this article, we’ll share our top 6 Chrome extensions that you can use daily to optimise your business. They’ll help with things like competitive analyses, SEO/SEA, UX, and social networks.