Social networks are increasingly developing their e-commerce functionalities. A few months ago, Pinterest announced its new available features - its enriched pins. Thus began their journey into the world of e-commerce. This evolution has already made a huge impact in the world of influencer marketing and online commerce, directly competing with Instagram's shopping functionality. Today, it is 21 Buttons, a new trending platform created in Spain. What can we expect from this social network and why should you pay attention to it?
Have you ever looked around at the people on a train? You’ve probably noticed that 90% of the passengers have their faces buried in a smartphone. Chances are that those eyes are scrolling through Instagram or another social media app. While Facebook and Twitter have more or less reached their peak in popularity, Instagram is still continuing to grow in terms of users.
Some years ago, when considering how to use marketing budgets, all we had to do was decide how to distribute it between television, radio, and print ads. With the advent of the internet, a large proportion of marketing activities have gone digital.
Any successful online shop knows the importance of reputation management. Being aware of what your customers think about your business is important for so many reasons. That’s why the concept of social listening should be on your radar.
Influencer marketing can be a great tool to raise brand awareness and boost sales for your business or products. As advertising makes its way into the deepest parts of our daily lives, consumers have grown to acquire a certain “skill”: banner blindness, the ability to ignore ads even if they are right in front of your face. Influencer marketing is the perfect antidote for this.
In a digital world, there are so many new options to reach your target audience with new methods emerging constantly. For e-commerce businesses, building trust through marketing can be very challenging.
The Chinese New Year (CNY) is approaching. As you probably already know, it is a very important holiday in China. In today’s blog, we wanted to take a look at what your online shop can do to make the most out of this important holiday.
You’re probably already busy promoting your company on Facebook and perhaps also on Twitter and Instagram. These are the social media channels most people use, so of course that’s logical. However, Pinterest offers an incredible range of possibilities for your online shop, too! In this article we’ll explain what Pinterest is, what it can mean for you as an online shop owner, and how you can take the first steps towards Pinterest success.
Are you already investing in Facebook marketing? Not yet? Either way, these tips will help you reach more people and increase your sales. The only catch? You need to implement them!
With Instagram, businesses have an opportunity to engage with their customers in a very unique way. Not only can you produce images and videos to share, but you can create a sort of “story” to get your target audience’s attention. Today, I’d like to share some ideas, statistics, and inspiration so that your business can create stories that inspire your followers.
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