Affiliate marketing is a concept that is sometimes a little vague and causes some confusion. However, if you are looking to acquire new customers, gain more traffic, develop your sales or generate leads, it is definitely worth taking a closer look. How does affiliate marketing work? How do you get started? And what are the best methods to use? Keep reading to find out!
As a merchant, you may be looking for simple and effective tools to make your life easier. Browser extensions are a great way to do this, and you may even be using them regularly already. In this article, we’ll share the top 6 Chrome extensions that you can use daily to optimise your business. They’ll help with things like competitive analyses, SEO/SEA, UX, and social networks.
Anyone looking to be successful online has to build a strong brand. This article will shed some light on what exactly branding is, what you have to look at when it comes to your logo, and how to ensure your brand is presented on social media in the very best possible way.
With Father’s Day quickly approaching in June (UK), it’s time for business owners to start thinking about promotions and sales for dad’s big day. In today’s blog, I wanted to have a look at what small businesses can do to boost their sales for the upcoming holiday.
Social networks are increasingly developing their e-commerce functionalities. A few months ago, Pinterest announced its new available features - its enriched pins. Thus began their journey into the world of e-commerce. This evolution has already made a huge impact in the world of influencer marketing and online commerce, directly competing with Instagram's shopping functionality. Today, it is 21 Buttons, a new trending platform created in Spain. What can we expect from this social network and why should you pay attention to it?
Have you ever looked around at the people on a train? You’ve probably noticed that 90% of the passengers have their faces buried in a smartphone. Chances are that those eyes are scrolling through Instagram or another social media app. While Facebook and Twitter have more or less reached their peak in popularity, Instagram is still continuing to grow in terms of users.
Some years ago, when considering how to use marketing budgets, all we had to do was decide how to distribute it between television, radio, and print ads. With the advent of the internet, a large proportion of marketing activities have gone digital.
Any successful online shop knows the importance of reputation management. Being aware of what your customers think about your business is important for so many reasons. That’s why the concept of social listening should be on your radar.
Influencer marketing can be a great tool to raise brand awareness and boost sales for your business or products. As advertising makes its way into the deepest parts of our daily lives, consumers have grown to acquire a certain “skill”: banner blindness, the ability to ignore ads even if they are right in front of your face. Influencer marketing is the perfect antidote for this.
In a digital world, there are so many new options to reach your target audience with new methods emerging constantly. For e-commerce businesses, building trust through marketing can be very challenging.
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