Any successful online shop knows the importance of reputation management. Being aware of what your customers think about your business is important for so many reasons. That’s why the concept of social listening should be on your radar.
Influencer marketing can be a great tool to raise brand awareness and boost sales for your business or products. As advertising makes its way into the deepest parts of our daily lives, consumers have grown to acquire a certain “skill”: banner blindness, the ability to ignore ads even if they are right in front of your face. Influencer marketing is the perfect antidote for this.
In a digital world, there are so many new options to reach your target audience with new methods emerging constantly. For e-commerce businesses, building trust through marketing can be very challenging.
The Chinese New Year (CNY) is approaching. As you probably already know, it is a very important holiday in China. In today’s blog, we wanted to take a look at what your online shop can do to make the most out of this important holiday.
You’re probably already busy promoting your company on Facebook and perhaps also on Twitter and Instagram. These are the social media channels most people use, so of course that’s logical. However, Pinterest offers an incredible range of possibilities for your online shop, too! In this article we’ll explain what Pinterest is, what it can mean for you as an online shop owner, and how you can take the first steps towards Pinterest success.
With Instagram, businesses have an opportunity to engage with their customers in a very unique way. Not only can you produce images and videos to share, but you can create a sort of “story” to get your target audience’s attention. Today, I’d like to share some ideas, statistics, and inspiration so that your business can create stories that inspire your followers.
Many online shop owners already use Facebook ads to drive traffic to their site with great success. Using Facebook’s Dynamic ads format can create a lot of great opportunities for your shop as well. So, how can you use this format for your online shop?