Love it or hate it, Facebook is a powerhouse. That is, of course, no secret. But after seeing what a huge role it played in the US elections in 2016, there’s no doubt that political parties (or rather, the politicians) are going to use Facebook for every advantage they can get and that means the good, the bad, and the ugly (think fake news).
Have you placed ads on Facebook, or are you planning on doing so in the near future? If so,there's an essential tool provided by Facebook that you should definitely already be using: the Facebook Pixel. This blog post explains what the Pixel is and how you should implement it in your shop.
It’s no secret that the big boys in business use social media in their marketing campaigns. Whether it’s Facebook, Instagram, Twitter, Pinterest, or LinkedIn, having a presence in social media is pretty much standard for global brands. However, small businesses have plenty to gain by investing a few minutes every day in doing the same.
Social media marketing is one of the most popular forms of advertising today. It’s really effective as people spend hours and hours on their favorite social networks. Because celebrities and industry experts are so prevalent on social media, “influencer marketing” has become a huge part of this form of marketing. Though many elements are similar to traditional advertising, a big part of its success comes from what makes it different from “old school” adverts. Our friends over at E-commerce Nation created an in-depth whitepaper about influencer marketing techniques.
Instagram is slowly becoming the favorite child of e-commerce experts and online marketers everywhere. When used correctly, the photo app has the potential to win over new customers, and more importantly, increase your profits. In this article, we’re going to enlighten you with five reasons why you should be paying more attention to Instagram in 2017.