Many online shops are of the opinion that creating newsletters takes too much effort and returns too little profit. At least the second part can easily be refuted. This year, for example, DMA published a study on ROI in newsletter marketing. It turned out that for every euro spent on newsletter marketing, an average turnover of 36 euros came out of it. Average! This means that professionally created newsletters have a much greater potential.
E-mail marketing continues to be one of the most effective marketing methods out there today. Informing your customers via mailings about new products or special offers can really help increase turnover. However, many of these e-mails are never opened. In this article, we’ll show you how you can improve the opening rates of your e-mails.
Any good e-mail marketing agency will tell you that one wrong word and the opportunity is already lost. The subject line of an e-mail determines if it will be opened, or if it’s destined for the spam folder. With the right approach, the relevant keywords, and a hint of personal flare, the humble e-mail can become a powerful tool in marketing. Get your expert e-mail tips below.
One of the most important steps a user or an interested party can take is registering for a newsletter. The user thus signals their interest about information on the company and gives their consent to receiving news. They “come out” voluntarily by stating their affiliation with the target group and signalling their interest in the product offered. Their e-mail address is now an asset and needs to be used as such. That’s where the e-mail marketing manager comes into play.
Most of us know from experience that newsletters and advertising e-mails are often annoying and, in many cases, banished to the trash folder unread. That is why many companies sidestep e-mails and primarily use social media for outward communication. But the e-mail remains an indispensable marketing tool, achieving higher conversion rates than any other form of advertising. For that reason, e-mail marketing should not be overlooked. Instead, the focus should be on sending e-mails that will actually be read by the recipient. Remintrex founder, Florian Werner has pulled together a few tips for a successful e-mail.
Despite continuous development of new communication channels between clients and providers, e-mails still play a very important part in communication and marketing.72% of consumers say that e-mails are their favorite communication channel with companies. This is why you need to take the time to optimise your newsletters and pay attention to so-called KPIs (key performance indicators). There are countless key performance indicators in the field of e-mail marketing. Our expert Lars Tinnefeld, has selected for you the most important ones and gives you details on how to measure them.
According to a survey conducted in 2015 by Marketing Sherpa, 72% of consumers say that e-mails are their favorite communication channel with companies. The newsletter is still an important instrument for maintaining customer loyalty, as long as its content remains relevant and interesting. Readers only continue browsing if their interest is aroused immediately. To ensure that the newsletter actually gets read, there are certain things that online retailers have to consider. With 9 practical tips, Lars Tinnefeld, our e-mail marketing manager, tells you how to properly organise your e-mail marketing and tap its full potential.
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