Any good e-mail marketing agency will tell you that one wrong word and the opportunity is already lost. The subject line of an e-mail determines if it will be opened, or if it’s destined for the spam folder. With the right approach, the relevant keywords, and a hint of personal flare, the humble e-mail can become a powerful tool in marketing. Get your expert e-mail tips below. 

Most of us know from experience that newsletters and advertising e-mails are often annoying and, in many cases, banished to the trash folder unread. That is why many companies sidestep e-mails and primarily use social media for outward communication. But the e-mail remains an indispensable marketing tool, achieving higher conversion rates than any other form of advertising. For that reason, e-mail marketing should not be overlooked. Instead, the focus should be on sending e-mails that will actually be read by the recipient. Remintrex founder, Florian Werner has pulled together a few tips for a successful e-mail.

Despite continuous development of new communication channels between clients and providers, e-mails still play a very important part in communication and marketing. 72% of consumers say that e-mails are their favorite communication channel with companies. This is why you need to take the time to optimise your newsletters and pay attention to so-called KPIs (key performance indicators). There are countless key performance indicators in the field of e-mail marketing. Our expert Lars Tinnefeld, has selected for you the most important ones and gives you details on how to measure them.