Any good email marketing agency will tell you that one wrong word and the opportunity is already lost. The subject line of an email determines if it will be opened, or if it’s destined for the spam folder. With the right approach, the relevant keywords, and a hint of personal flare, the humble email can become a powerful tool in marketing. Get your expert email tips below. 

Most of us know from experience that newsletters and advertising emails are often annoying and, in many cases, banished to the trash folder unread. That is why many companies sidestep emails and primarily use social media for outward communication. But the email remains an indispensable marketing tool, achieving higher conversion rates than any other form of advertising. For that reason, email marketing should not be overlooked. Instead, the focus should be on sending emails that will actually be read by the recipient. Remintrex founder, Florian Werner has pulled together a few tips for a successful email.

Despite continuous development of new communication channels between clients and providers, e-mails still play a very important part in communication and marketing. 72% of consumers say that emails are their favorite communication channel with companies. This is why you need to take the time to optimise your newsletters and pay attention to so-called KPIs (key performance indicators). There are countless key performance indicators in the field of e-mail marketing. Our expert Lars Tinnefeld, has selected for you the most important ones and gives you details on how to measure them.