You’re probably already busy promoting your company on Facebook and perhaps also on Twitter and Instagram. These are the social media channels most people use, so of course that’s logical. However, Pinterest offers an incredible range of possibilities for your online shop, too! In this article we’ll explain what Pinterest is, what it can mean for you as an online shop owner, and how you can take the first steps towards Pinterest success.
As the year slowly comes to an end, many people take the time to review what they’ve learned and accomplished in the past year. At Trusted Shops, we’re no different. That’s why we thought it would be nice to review some of our most popular blogs of 2018 in case you missed them. But, while we’re at it, we also wanted to wish you all happy holidays and a jolly good new year!
Google is everywhere these days. They’re making self-driving cars, artificial intelligence, virtual reality, and they’re even in space. But one thing about Google that is constant is the source of their revenue: advertising. Google Ads, their traditional advertising platform, has been very successful for both Google and their advertisers. Another resource to take advantage of is Google Shopping.
There are so many things involved in making a website successful. In fact, you could compare e-commerce to the game of chess: It’s easy to get started, but difficult to master. Whether it’s your homepage, your logo, the colours you use, or the images you post, one part of your website is arguably the most important: the product page.
Online customer reviews inspire many emotions for us. As consumers, we often rely on them to guide our purchase decisions. As business owners, we both fear and praise them as they can influence customers to buy from us or to click that “x” and leave our shop entirely. Providing a guaranteed 5-star experience to every customer is impossible. Eventually, you’re going to have to deal with negative reviews - so keep reading to learn how to handle bad online reviews and manage your online reputation.
The holidays are coming, so you’re most likely busy preparing for the holidays. Let’s take a look at some of the biggest stories in UK e-commerce for November 2018.
Your competitors can teach you more about your industry than any business degree can. Tracking their successes and failures is a key way to get first-hand knowledge of how to formulate and execute your own marketing strategies.
The primary goal of any marketing effort is to stand out, be seen and have a potential customer to focus their attention on you. You want to differentiate yourself from your competition.
Whether you are for it or against it, Brexit uncertainty lingers in the air like a dense fog rolling over the Thames. Both small businesses and large ones don’t know exactly what’s to come and neither do the experts. Will the UK still have access to the single market? Will we reach a deal with the EU before the upcoming deadline? Will there be a second referendum? There are so many questions still left unanswered. Let’s have a look at what we do know so far.
Influencer marketing has become a very popular strategy in the last few years, especially with the growth of newer social media platforms like Instagram, Pinterest, and SnapChat. It is a great way to get in touch with millennials and Generation Z, while also reaching older demographics on some of the more established platforms like Facebook (everyone is on YouTube, right?). In today’s blog, we’ll look at 5 interesting statistics from an infographic created by Milkwhale.
Watch the demo of Trusted Shops products
Watch our GDPR Webinar recording with Q&A
How to display customer reviews skillfully
Display Star Ratings in Google Organic Search Results
Optimise your checkout process in 7 Steps