If you’re a British retailer who sells internationally, Germany should be your first target market. Germany is just a stone’s throw away, and when considering their spending power and population, then it’s obvious: if you’re not putting energy into growing in Germany, you’re simply doing it wrong. Sure, it’s a different market, and each market is unique, but the potential there is enormous.

Your business is live and your analytics are set up perfectly. Now, as a decision maker, you are bombarded with hundreds of metrics by your team to explain the performance of your business. However, an overload of metrics could cause an “analysis paralysis” that causes more confusion for you as a decision maker.

It’s a trend that’s already a problem for retailers around the world, especially in the fashion industry. The reasons are many, but one thing is for sure: If you run a shop that sells clothing online, you are probably already dealing with (enter dramatic music) ...serial returners! These kinds of shoppers are making your return rates sky rocket. Some people refer to them as “wardrobers”, but whatever name you give them, they could be costing your shop thousands of pounds per year. Can you completely avoid them? Probably not, but you can take some measures to control it. This blog is about why it happens, what it costs retailers, the challenges retailers face, and possible solutions to curtail it.