If you advertise online, there’s a good chance that you’re advertising on Facebook and/or Google. Those are great ways to reach out to your target audience because their targeting options are plentiful. However, you should also consider Microsoft-owned LinkedIn for your ads as well, especially if you are a B2B business.
Whether you are for it or against it, Brexit uncertainty lingers in the air like a dense fog rolling over the Thames. Both small businesses and large ones don’t know exactly what’s to come and neither do the experts. Will the UK still have access to the single market? Will we reach a deal with the EU before the upcoming deadline? Will there be a second referendum? There are so many questions still left unanswered. Let’s have a look at what we do know so far.
The Trusted Shops trustmark is Europe’s most well-known trustmark. However, there are a lot of other products and features that Trusted Shops offers their clients. Some are quite well known (like their Shop and Product Reviews), but what are the lesser-known products that can bring your online shop more benefits?
Dropshipping is a term that’s been used a lot in e-commerce circles in the past few years, but what is it exactly? Should your company use it? How can you get started? We’ll break down the basics for you, so that you can decide what’s best for your business.
ERP and CRM systems, supply management, inventory, warehousing... Logistics is one of the most important elements in a company's development, especially if you run an online shop. Although sometimes we may think that everything is going to according to plan, sometimes the dynamics of our tools (as well as the demands of the markets) change, which means you have to constantly improve your skills, processes, and knowledge.
Well, Mother’s Day is sneaking up on us once again. Whether you and mum get along or not, if you run a business, Mother’s Day is a great opportunity to make some sales. Don’t believe me? Well, my mum didn’t raise no liar! The proof is in the stats:
Direct-to-Consumer (D2C) brands have really grown in the last few years. If you’re thinking about starting your own brand, the time is right for such brands to succeed. What can you learn from the leaders and modern pioneers of this business model? Today’s blog will look at what those brands have done to disrupt their respective industries and what you should keep in mind if you want your D2C business to succeed.
Some years ago, when considering how to use marketing budgets, all we had to do was decide how to distribute it between television, radio, and print ads. With the advent of the internet, a large proportion of marketing activities have gone digital.
Conversion rate optimisation is a central topic for shop owners and e-commerce businesses. A conversion rate calculates the percentage of visitors who take a desired action on a website. This allows you to precisely measure your visitors’ decisions.
Watch our webinar: How To Write Texts That Convert Your Customers
Watch the demo of Trusted Shops products
Watch our GDPR Webinar recording with Q&A
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