E-Commerce Blog | Trusted Shops | Conversion Optimisation

Product Photography: 23 Tips to Help Your Shop Stand Out

by Mona Voos

One of the most important things in e-commerce is product photography! With this article, we want to inspire you to look beyond your product images and discover what else is possible. Check out our best product photography tips below!

How to Personalise Your Customer Journey in the Digital Age

by Pauline Bondoux

In a hyper-competitive and digital world, it’s important to put the customer at the heart of your marketing strategy. Loyalty is hard to come by as potential customers no longer hesitate to buy from your competitors if the offer is more attractive or if the buying process is simpler and more personalised.

What is Omni-channel? The Advantages, Disadvantages, and Pitfalls

by Anita Jonkers

You’ve probably heard of the term omni-channel before, but what does it mean exactly? And how is it different than multi-channel? In this article, you will read about the advantages, disadvantages, pitfalls and a step-by-step plan for implementing your omni-channel strategy.

5 Ways to Immediately Convert Visitors into Customers

by Guest author Tamina Steil

Sweaty palms, increased heart-rates, butterflies in your stomach. Whether we are searching for Mr. Right, choosing a puppy, or looking at a new pair of Nike sneakers, we love to fall in love at first sight. In today’s article, we’re going to make sure your shop’s visitors feel the same way.

Why Local Businesses Need to Collect Online Reviews (2019)

by Alon Eisenberg

Consumers read reviews for everything these days. Whether it’s because they want to try out a new restaurant, buy a car, or see a doctor. That’s why it’s important to have online reviews even if you don’t sell anything online. That’s where local reviews can help your physical shop grow.

Why are Customer Reviews so Important for Your Online Shop?

by Alon Eisenberg

Customer reviews are an integral part of any business’s marketing plan whether it be an online shop or a brick-and-mortar shop. They provide social proof for your shop’s visitors, but they are beneficial in so many more ways. Keep reading this blog to learn about the different kinds of customer reviews, best practices for collecting and displaying them, and what features you should look for in a reviews provider.

6 Essential Chrome Extensions for E-commerce Merchants

by Pauline Bondoux

As a merchant, you may be looking for simple and effective tools to make your life easier. Browser extensions are a great way to do this, and you may even be using them regularly already. In this article, we’ll share our top 6 Chrome extensions that you can use daily to optimise your business. They’ll help with things like competitive analyses, SEO/SEA, UX, and social networks.

In other words, do you want to close the ROPO loop?

ROPO is an acronym for research online, purchase offline. It’s when shoppers do their research via customer reviews on your website (and elsewhere), before buying offline.

Product Photography: 23 Tips to Help Your Shop Stand Out

How to Personalise Your Customer Journey in the Digital Age

What is Omni-channel? The Advantages, Disadvantages, and Pitfalls

5 Ways to Immediately Convert Visitors into Customers

Why Local Businesses Need to Collect Online Reviews (2019)

Why are Customer Reviews so Important for Your Online Shop?

7 Easy E-Commerce Growth Hacks (2019 Update)

How to Calculate and Boost Your Conversion Rates

Showrooming: How to Close the ROPO Loop