Consumers read reviews for everything these days. Whether it’s because they want to try out a new restaurant, buy a car, or see a doctor. That’s why it’s important to have online reviews even if you don’t sell anything online. That’s where local reviews can help your physical shop grow.
Customer reviews are an integral part of any business’s marketing plan whether it be an online shop or a brick-and-mortar shop. They provide social proof for your shop’s visitors, but they are beneficial in so many more ways. Keep reading this blog to learn about the different kinds of customer reviews, best practices for collecting and displaying them, and what features you should look for in a reviews provider.
As a merchant, you may be looking for simple and effective tools to make your life easier. Browser extensions are a great way to do this, and you may even be using them regularly already. In this article, we’ll share the top 6 Chrome extensions that you can use daily to optimise your business. They’ll help with things like competitive analyses, SEO/SEA, UX, and social networks.
Small tricks that can be implemented rather quickly, yet yield great results fall under the category “Growth Hacks”. In this blog post you will find just that: great results without much effort. Have fun!
Conversion rate optimisation is a central topic for shop owners and e-commerce businesses. A conversion rate calculates the percentage of visitors who take a desired action on a website. This allows you to precisely measure your visitors’ decisions.
Want your offline sales to complement your online sales so that gap is closed?
In other words, do you want to close the ROPO loop?
ROPO is an acronym for research online, purchase offline. It’s when shoppers do their research via customer reviews on your website (and elsewhere), before buying offline.
Nobody likes waiting. When customers are looking to buy, they want all the info and they want it right away. Slow sites just won’t do, especially when they know their internet connection isn’t the problem. If they can stream entire movies on Netflix, why can’t they load a simple website?
Landing pages are an essential element of any online marketing campaign. By having an optimised landing page, you can increase conversions while positively affecting your overall marketing strategy as well.
There are so many things involved in making a website successful. In fact, you could compare e-commerce to the game of chess: It’s easy to get started, but difficult to master. Whether it’s your homepage, your logo, the colours you use, or the images you post, one part of your website is arguably the most important: the product page.
Your competitors can teach you more about your industry than any business degree can. Tracking their successes and failures is a key way to get first-hand knowledge of how to formulate and execute your own marketing strategies.
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