Here’s the scenario: a potential customer visits your shop, finds the right product, and leaves just before buying anything. This is particularly common with mobile shoppers. Every online shop operator knows this phenomenon all too well. But how can the number of shopping cart abandonments be reduced? Keep reading for five tips to help you reduce the number of incomplete transactions.

Shopping can be an overwhelming visual experience.

As soon as they walk into a store, shoppers are greeted with an overwhelming array of colors, shapes, and words, often arranged purposefully to make them feel a certain way, move in a certain direction, or direct their attention to a particular area.

And shopping online is not much different.

Product descriptions are the last thing that the visitors read on your website before making a purchase decision. It is imperative for a website to help its users know all about a product before making a purchase. 

In the American start-up scene, no-one speaks anymore of the classical "marketing mix", now they simply talk about growth hacking. What is it all about? It is actually only the use of the most creative methods possible for acquiring new customers and retaining them through a great product experience. It is also well distanced from the usual marketing disciplines which cost a lot of money. Finding the most effective growth hacks for an e-commerce website is, however, not so easy as the individual disciplines, e-mail marketing, SEA, SEO, social media analytics, conversion optimisation, etc. remain the same for growth hacking. Hendrik Lennarz, Executive Director Product & Technology at Trusted Shops, gives tips as to how growth hacks can bring more customers for online shops.

Conversion rates is a central topic for shop owners and e-commerce actors. It calculates the percentage of visitors who take a desired action on a website and allows you to measure precisely your visitors decisions. Nowadays, the optimisation of conversion rate ensure a structured approach to improving the performance of a website. In this article, we will help you understand the important aspects of conversion and describe how you can calculate this rate.