Want your offline sales to complement your online sales so that gap is closed?
In other words, do you want to close the ROPO loop?
ROPO is an acronym for research online, purchase offline. It’s when shoppers do their research via customer reviews on your website (and elsewhere), before buying offline.
Nobody likes waiting. When customers are looking to buy, they want all the info and they want it right away. Slow sites just won’t do, especially when they know their internet connection isn’t the problem. If they can stream entire movies on Netflix, why can’t they load a simple website?
Landing pages are an essential element of any online marketing campaign. By having an optimised landing page, you can increase conversions while positively affecting your overall marketing strategy as well.
There are so many things involved in making a website successful. In fact, you could compare e-commerce to the game of chess: It’s easy to get started, but difficult to master. Whether it’s your homepage, your logo, the colours you use, or the images you post, one part of your website is arguably the most important: the product page.
Your competitors can teach you more about your industry than any business degree can. Tracking their successes and failures is a key way to get first-hand knowledge of how to formulate and execute your own marketing strategies.
Customer reviews are an integral part of any business’s marketing plan whether it be an online shop or a brick-and-mortar shop. They provide social proof for your shop’s visitors, but they are beneficial in so many more ways. Keep reading this blog to learn about the different kinds of reviews, best practices for collecting and displaying them, and what features you should look for in a reviews provider.
Upselling and cross-selling have one main goal: to increase sales. If you want to learn about how to convince your customers to add additional products to their shopping carts, keep reading!
Is world domination your end game? No, I’m not talking about being a James Bond villain. I’m talking about expanding your flourishing business overseas. Doing well domestically is a great achievement. However, if you’re looking to grow internationally, then there are some things you’ll want to do to adapt your shop to local markets. In other words, the key to globalising is localising.
In this day and age, “growth hacking” is one of those buzzwords you hear everywhere. And with good reason. In a world where shopping and the “digital experience” go hand in hand, there is always room to grow. Growth hacking can be done in a variety of ways, whether it is optimsing your website and marketing tactics to get more conversions or finding more customers by differentiating yourself from the competition.
Though you may not think that an “About Us” page is very important, many shoppers do indeed head to this page. If your shop is new to the visitor, they might head to this page in order to get a feel for who you are. This essentially means that they are checking out how trustworthy you are and if they feel safe doing business with you. Today, we will look at what makes for a great “About Us” page.
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