Many online publishers and e-commerce stores started gaining massive traffic in 2018. How?
This relatively new channel can be very effective. And now it's even easier to benefit from it.
What Is Google Discover?
Mobile internet usage is so extremely popular right now. People use their smartphones to access websites, e-commerce stores, and social media. Google wasn't blind to this trend, so it launched Google Discover in September 2018.
Google Discover is a feature of the mobile Google Chrome browser. On the home screen, you can find news and articles related to your interests, hobbies etc.
This Google tool features mostly news updates and evergreen content. It also places a heavy emphasis on visuals, like videos, photography, and infographics.
In the beginning, this feature was known as Google Feed. However, Google rebranded the tool after it reached 800 million monthly active users.
She analysed 12 months of Google Discover traffic to over 11,000 URLs from 62 domains.
Abby found out that:
News sites received 99% of clicks
Blog posts are prevalent across all other industries
Discover content typically has a short shelf-life
Users respond well to Discover content
And if you want to be featured in Google Discover:
Ensure your website is mobile-friendly
Google Discovery is a feature available on mobile devices. That's why your website has to work properly on smartphones. Otherwise, you won't stand a chance at being displayed in Google Discovery.
Create useful & interesting content for your audience
When you create content for organic traffic, you're driven by search volume. You don't have to consider that metric while creating content for Google Discover. If your content is interesting, it will be displayed to your audience in Google Discover no matter how much organic traffic that piece of content receives.
Include High-Quality Images
Google suggests using images that are at least 1,200 pixels wide. Discover cards with large images experienced a 5% increase in click-through rate.