The Exit-intent Pop-up for Fewer Abandoned Purchases is Now Available

13.06.2016, 2m


Aside from a lack of trust, there are many other reasons why visitors may have doubts about an online shop and leave it without making a purchase. These reasons include insufficient payment methods, a poor user experience and high prices, shipment terms, to name but a few.

As previously announced in recent weeks, we have now developed a free solution that you can use to reach visitors which are about to abandon their purchase, and convince them to stay and finish their purchase – the exit-intent pop-up.

What is the exit-intent pop-up?

Over 68% of users who have placed products in their shopping basket leave the online shop without making a purchase. This is where the Trusted Shops exit-intent pop-up comes into play: through a real-time analysis of the user’s mouse movements, our Trustbadge® technology determines when the user may want to leave the online shop and automatically opens a pop-up window shortly beforehand. Tests using voucher codes have seen sales increases up to 19%. If you already use our Trustbadge® technology, simply log in to My Trusted Shops and immediately get started with our exit-intent solution.

Configuration via the Trusted Shops voucher programme

The simplest way to increase your conversion rate with the new exit-intent pop-up is to take part in the Trusted Shops voucher programme. With a success rate of 64%, vouchers and discounts are the most effective measures used by online shops to reactivate the visitors' interest.

Our exit-intent solution enables you to offer your customers a discount at the right moment and, at the same time, avoids you spending money on affiliate-commissions of conventional voucher portals. Set up your voucher codes in our My Trusted Shops area and benefit from these three advantages:

  • Increased traffic: our system provides you with a platform to reach new, willing-to-pay customers whom you address with exclusive vouchers.
  • Increased conversion rate: once set up, our exit-intent pop-up will automatically open in your online shop with voucher codes – precisely at the moment that the user may want to leave the shop.
  • No costs: the new exit-intent pop-up is of course free to use for all Trusted Shops members. All that is required is use of our Trustbadge® technology.

Configuration of the custom HTML version

An exit-intent solution has a wide range of possible applications. Whether it is used for discounts, newsletter subscriptions, Facebook like boxes or special offers, with custom HTML versions, we offer you the option to individually determine what content you want to display to your customers.

You can also activate and configure the custom HTML version in your My Trusted Shops area.

Do you have any feedback or requests for the further development of the exit-intent pop-up? Please contact us at

Contact Trusted Shops for info