What's new in the world of e-commerce? Keep reading to find out about Google deleting 2.7 billion "bad ads" and creating a special taskforce to tackle ads taking advantage of the current crisis. Also, learn about the fact that 60% of EU citizens shop online, and read about how the postal delivery company Whistl has been helping help small volume e-retailers.

Different people walking in the streets while you can also see their legs in motion.

Whistl to support low volume online retailers

To help online retailers with low volume in the UK, Whistl has introduced a local test.

Now, merchants can grant more options in delivery services like next day and 48 hours delivery services for getting parcels to customers. 

Two packages are being delivered.

Whistl introduced this trial in Nottingham, South Yorkshire, and in the West Midlands. 

The postal delivery company is to collect parcels from local online retailers in these regions. 

Assuring these parcels at its new and established micro hubs, Whistl then passes them over to logistics, delivering the parcels to the consumers. 

Smaller online businesses “will have access for the first time to carrier management systems”,  Whistl commented, enabling them to provide their customers different delivery options.

According to the performance of the test in those three regions, Whistl then plans to extend its service to more locations in the United Kingdom.

60% of EU citizens shopped online 

The percentage of EU citizens shopping online has increased to 60 percent, a study conducted by Eurostat shows. 

Denmark has the highest proportion of online shoppers throughout the European Union. In Estonia, online shopping accomplished the biggest growth this century. 

In 2018, 56% of EU people aged between 16 and 74 purchased  items online, the Eurostat survey showed.

This share increased to 60% one year later. 

Comparing this growth with the numbers given ten year ago, in 2009, the proportion of online shoppers has almost doubled.

Figurine pushing a shopping cart over a keyboard.

Men shop more online than women

The same study also surprisingly revealed that men tend to shop more online than women. 

61% of men in the European Union completed purchases online, while only 59% of women did so. 

However, the percentage of female online shoppers has increased more than the one of male online shoppers (women: from 29% in 2009 to 59% in 2019, men: from 35% to 61%).

Google removed 2.7 billion bad ads last year

A smartphone with Google Ads app opened lying next to a cup of coffee and headphones.

In a recent blog post, Google provides information about the measures taken to ban ads that don’t comply with the guidelines from its own platforms.

In its annual security report, Google stated that it deleted 2.7 billion ads last year because they violated guidelines. 

The company has even formed its own taskforce to tackle ads that exploit the current corona crisis.

In particular, the task force deals with advertisements that make false statements about aids or offer medical products at unfair and significantly high prices.

Recommended reading: How to create the Perfect Google Ad

5,000 ads blocked per minute

2.7 billion deleted ads per year mean that about 5,000 ads are being blocked per minute.

We have thousands of people working across our teams to make sure we’re protecting our users and enabling a safe ecosystem for advertisers and publishers”, said Scott Spencer, Vice president in Product Management, Ads privacy and safety. 

A little masked man opening a door that is being displayed on the display of a laptop.

The users who see the ads are to be particularly protected. After all, they’re relying on the fact that the ads displayed on Google's platforms are trustworthy, Spencer said.

Above all, with the ongoing corona crisis, this had been a significant focus. 

Therefore, a Covid-19 Task Force was created dedicated to this special topic to ban ads that for instance, promoted face masks.

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