The Best SEO Tools for E‑commerce

16.07.2018, 4m

Search engine optimisation (SEO) is a complex procedure requiring constant effort and analysis if you want it to be crowned with success. Different SEO tools can help you by making your analyses easier and by revealing untapped optimisation potential. Here is a list of the best tools!


Tools used in the area of paid search results as well as some of the free Google tools can also prove useful for keyword research.

Here, we will focus on SEO tools. As free tools, they are suitable to start with SEO as well as to complemenet the tools you already make use of.

The Screaming Frog SEO Spider tool

The Screaming Frog SEO Spider Tool is a website crawler enabling you to crawl the URLs of your website and analyse key on-site elements.

You can download the software free of charge (for the analysis of up to 500 URLs) or get a licence for more features and no URL limitation.

screaming frog seo spider

What can you do with the SEO Spider Tool?

Spider is high-performant, flexible and able to efficiently crawl small and very large websites for you to analyse the results in real time. It collects important data helping you to find broken links, check redirects, and identify other errors on your website that may be limiting the visibility of your website in search results.

Bonus: the crawl enables you to create sitemaps that can be stored in the Search Console. 

Speaking of visibility:

The Sistrix Toolbox

Sistrix has the goal of making Google rankings transparent and easy to understand. With the Sistrix Toolbox you can check the most important SEO performance indicators for any (large) domain.

Sistrix functions

This is very helpful, especially when analysing the competition, because you can check for which search queries their websites are found.

Particularly practical: You don’t need to install anything or waste time in manually creating projects, because since 2008 the Sistrix toolbox has automatically collected relevant data like...

  • Visibility in search results

  • Search terms

  • Backlinks

  • Social signals

  • and much more...

All you need to do is call up the results and analyses in your browser.

Thanks to its user-friendliness and the useful data it provides, the toolbox has long been one of the most popular SEO tools out there.

How could a list of SEO tools be complete without mentioning at least one keyword tool? It couldn’t. Introducing:

The KWfinder by Mangools

The KWFinder is an extraordinary tool to search keywords because it makes the search for profitable search queries a lot easier, it provides insights into search results, and at the same time it’s easy to understand.


Contrary to the Google Keyword tool, KWfinder shows the exact number of search queries broken down into the last 12 months. This way, you can identify search trends and confirm assumptions as to the best keywords for the current season.

For instance, the search volume for “lawn mower” is very low for the whole year but then goes through the roof in spring.


Specifying the SEO difficulty has probably saved some users a lot of time and money. This value tells you how difficult it will be to improve your ranking. This enables SEO beginners and new online retailers to focus on easy keywords and to beat the competition to the top position.

Furthermore, the intuitive operation and the amount of valuable data about the competition that KWfinder provides are decisive factors that make it our clear favourite.

5 SEO SEA whitepapers package

Google Trends

Knowing the future is of course a clear advantage. This applies not only to chess, but also to your online success. Knowing what is in fashion or which direction the market is heading enables online retailers to react quickly and be two steps ahead of the competition.

Google Trends can therefore be very helpful.

Google Trends Comparison Coke vs Pepsi

Google Trends shows changes in search volumes for different topics and keywords. Using this tool can help you keep your content up to date, which is essential for content marketing.

Moz Open Site Explorer (OSE) & MozBar

Moz’s Open Site Explorer is an analysis tool for backlinks with useful metrics to assess the link strength of a domain. Thanks to this tool, you can compare the authoritativeness of your domain with that of your competitors and calculate the number of backlinks and the spam score of your website.


MozBar can be used for everyday surfing or superficial competition analyses. After installing the browser plugin, you can find it in the navigation bar. From there, you can access Moz's key features.

Download product page SEO checklist