Your competitors can teach you more about your industry than any business degree can. Tracking their successes and failures is a key way to get first-hand knowledge of how to formulate and execute your own marketing strategies.
Oren Greenberg is a growth marketer, and the founder of the Kurve consultancy in London. He helps startups and corporate innovations projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.