Customer loyalty is not something to be taken for granted. Though a successful businessperson from the 1950s would agree with this statement, retaining customer loyalty is harder these days than it was back then when there were only three TV channels on the air. With the internet, the entire world has become a marketplace. The ability to research products, discover new brands, and find the best prices is literally in the palm of your hands. However, this very same technology can be used to engage with your customers and build loyalty despite the immense competition that exists out there. Today, I’d like to share seven fascinating statistics on customer loyalty and retention.