So, you’re a small business owner who wants to promote your business during Easter. Perhaps you don’t sell chocolate, but you may want to remind your client base that it’s the new shopping season. Remind them that spring is in the air, birds are tweeting, and that summer is just around the corner. You’re not one of the big players out there who can spend a lot of money on wacky marketing ideas, like Cadbury’s giant, chocolate Facebook thumbs-up ‘like’ or Whiska’s “Easter Cat’s Campaign” app. What can you, as a small business owner, do that will have an impact?