5 Trusted Shops Features Your Online Shop Should Be Using but Doesn't Know About

The Trusted Shops trustmark is Europe’s most well-known trustmark. However, there are a lot of other products and features that Trusted Shops offers their clients. Some are quite well known (like their Shop and Product Reviews), but what are the lesser-known products that can bring your online shop more benefits?


1. Money-back Guarantee

TrustmarkBecoming the most recognised trustmark in Europe doesn’t just happen. Why is the trustmark so popular and trusted?

Well, in order for a business to be able to display the trustmark on its website, it has to pass an audit from Trusted Shops to prove it is trustworthy. It may sound difficult, but our auditors work together with shop owners to help them make the appropriate adjustments to their websites and qualify for the trustmark.

Because Trusted Shops is so confident in its auditing process, they can afford to put their money where their mouth is… literally. Companies that display the trustmark can offer their customers a 30-day money-back guarantee, thus improving the website’s trust elements and boosting conversion rates.

An undervalued benefit of the guarantee product is that retailers (and shoppers) get a third party mediator to resolve any disputes that happen during the returns process.

Download the Quality Criteria whitepaper

2. Traffic Package

The Trusted Shops Traffic Package can help get customers to your shop and complete orders. The Traffic Package consists of three main features:

A. Get an “extended” review profile

All retailers that collect reviews with Trusted Shops get a review profile page. Many consumers will head here to get an overview of the reviews a shop has collected. However, upon landing on this page, many consumers will be confronted with even more information about the company.

The extended review profile lets retailers add more information to their profile page. For example, retailers can add an extra voucher or coupon to their profile page to entice shoppers to buy something.

Additionally, they can also add extra links in case they have a specific landing page (other than the homepage, which is already included in all review profiles) that they want to share with their users like a special sales page or a brand new product page.

B. Display exit-intent pop-ups on your website 

Exit-intent pop-ups do serve a great purpose for retailers, even if a large majority of internet users claim they hate them.

When a customer adds something to their shopping cart, but decides to hold off on completing the purchase, this is where this pop-up really shines.

As the user’s mouse heads towards the “X” button to leave this website, the pop-up is then triggered. Right before the user can reach that “X”, a pop-up will show up offering the user an incentive to complete the purchase, such as an additional discount. With the right incentives, you can turn a "maybe" into a "yes"!

C. Offer vouchers after receiving reviews 

With this option, you can reach out to the customers who were nice enough to leave a review and offer them a voucher as a thank-you, thus building more loyalty with previous customers. 

3. Local Reviews

Online reviews are a major part of a company’s trust-building strategy and rightfully so!

As a shopper, wouldn’t you trust other shoppers’ opinions more than those of the company selling the product? Of course you would! People want to know how good a product is by seeing what other customers have to say about their experiences.

This also explains the endless amounts of video reviews created on YouTube. It also explains why 85% of consumers trust online reviews as much as personal recommendations.

Besides product reviews, people also want to know about the experiences other customers have had with the shop that they’ve purchased from. Shoppers can do all the research in the world on the product they want, but how will the actual shop handle returns if the customer gets a faulty item. Is the shop known for reliably delivering on time?

If you own a brick-and-mortar shop (a.k.a. a physical store), then you’ll also want to provide online feedback on that particular store. Does the store have a large selection to choose from? Was it clean? Was the staff helpful? Getting this type of public feedback can really help small businesses gain a better local reputation.

Download our Local Reviews whitepaper

4. Data Privacy 360

One of Trusted Shops' newest tool available is the Data Privacy 360. Since the GDPR regulations came into effect in 2018, it’s more important than ever to make sure your online shop adheres to the new privacy laws.

Companies run the risk of getting fined up to €20 million or 4% of their worldwide annual turnover (depending which one is higher). With Data Privacy 360, the most important requirements can be easily taken care of.

Create a new privacy policy for your online shop, whether it’s your own website, or your marketplace shops (i.e. Amazon or eBay).

Keeping a record of your processing activities is also mandatory under the new GDPR. If you work together with a lot of 3rd party service providers (analytics software, hosting, social media, etc.), this can be time-consuming and confusing.

With over 150 pre-defined procedures, our solutions make it easy to create this record. You can even customise your own by using existing procedures as a template. Trusted Shops constantly adds new tasks to their database, thus staying up to date.


Additional features include data privacy training sessions for the responsible party at your business along with checklists and handbooks to make your job easier. On top of that, we’ve created templates for you to be able to respond to information requests that could potentially come in from past customers.

All in all, this product takes a serious and complicated topic and makes it much more manageable.

5. Review Stickers

Collecting reviews is a great way to prove that your shop is trustworthy. However, in order for them to be effective, shoppers need to see them. Users can, of course, head to the company’s review profile by clicking on the Trustbadge. However, some customers want to see reviews right away.

With review stickers, you can make sure that your shop’s visitors see your reviews as soon as they land on your website. For example, you can create a footer at the bottom of your homepage that displays a rotation of some of the shop reviews that you’ve received. On your product pages, you can display the product reviews that you’ve got.


Set up the review stickers to scroll through reviews collected with the guidelines you’ve chosen. For example, you can choose to display reviews rated 4.5 stars or higher.

Seeing these reviews right away builds up trust at first sight.

For more information on Trusted Shops' products, click here to get in touch with our staff.

Contact Trusted Shops for info