If you’re thinking about running a sale for your online shop, there are many things to think about. However, generally speaking, sales can be a win-win for both retailers and customers. Naturally, customers will be happy to be paying discounted prices for your products. You, as a retailer, should be happy to sell more products and gain more exposure for your shop and brand. In today’s blog, we’ll look at some questions to ask yourself before running a sale for your online shop.